Diploma of Tourism

Diploma of Tourism (Management & Product Development)

Course Length: 18 months

This qualification is aimed at people wishing to expand on their Certificate III qualifications, or those wishing to gain positions in the tourism industry involving planning and marketing of tourism products and services such as a Product Manager, Marketing Manager or Tourism Manager.

This course is ideally suited to people who wish to gain a range of management skills to allow them to manage their own tourism business or to manage a tourism team.

It will give them the tools to pursue a career in a tourism niche relevant to global trends. The course consists of 37 units of competency ranging from making presentations, researching tourism data, leading and managing people, managing budgets and dealing with clients to planing and
implementing sales activities.


Entry Requirement

The prerequisite for entering this course is either the satisfactory completion of Year 10 English or an IELTS score of 5.5 (or equivalent).


Career and study pathway

Successful completion of this qualification may lead to further study such as the Advanced Diploma of Tourism Management, Bachelor of Tourism or employment with domestic and international airlines, travel wholesale offices, theme park and tourist attractions or conference and incentive travel coordinators as a Retail Agency Manager/ Branch Manager, an Operations Manager, or a Visitor Information Centre Manager.


Units of Competency

This qualification requires students to complete 37 units of competency (30 Core units + 7 Elective units). Students who have already completed appropriate units elsewhere may have them credited towards the Diploma of Tourism (Management & Product Development) via the Mutual Recognition process. (More information on appropriate units that may be credited towards this qualification is available upon request). The units of competency that will be offered have been listed below:


Common Core Units

BSBCMN205A Use business technology
BSBCMN213A Produce simple wordprocessed documents
THHCOR01B Work with colleagues and customers
THHCOR02B Work in a socially diverse environment
THHGCS03B Deal with conflict situations
THHGCS08B Establish and conduct business relationships
THHGFA06A Interpret financial information
THHGGA01B Communicate on the telephone
THHGGA02B Perform office procedures
THHGGA09B Manage projects
THHGLE01B Monitor work operations
THHGLE02B Implement workplace health, safety and security procedures
THHGLE03B Develop and implement operational plans
Honor Before Honors Version 2: 1 October 2008
THHGLE04B Establish and maintain a safe and secure workplace
THHGLE08B Lead and manage people
THHGLE11B Manage quality customer service
THHGLE13B Manage finances within a budget
THHGLE14B Prepare and monitor budgets
THHGLE20B Develop and maintain the legal knowledge required for business compliance
THHGTR01B Coach others in job skills
THHHCO01B Develop and update hospitality industry knowledge
THHCOR03B Follow health, safety and security procedure
Management and Product Development Core Units
THHGCS04B Make presentations
THHGCS06B Plan and implement sales activities
THHGCS07B Coordinate
marketing activities
THHGGA04B Prepare business documents
THHGLE12B Develop and manage marketing strategies
THTPPD02B Research tourism data
THTSMA02B Create a promotional display/stand
THTSOP04B Sell tourism products and services


Electives

Seven (7) units with at least four (4) from one or more of the areas of the Tourism Training

Package specified below:
• Leadership and Management
• Planning and Product Development
• Sales and Marketing
Customer Service, Sales and Marketing
· THHGCS02B Promote products and services to customers
· THTSMA01B Coordinate the production of brochures and marketing materials
Leadership and Management
· THHGLE05B Roster Staff
· THHGLE07B Recruit and select staff
· THHGLE19B Develop and implement a business plan
Meetings and Events
· BSBMGT501A Market services and concepts to internal customers
· CUEFIN01B Develop a budget
· CUEFIN02B Manage a budget
Planning and Product Development
· THTPPD13B Assess tourism opportunities for local communities
· THTPPD14B Develop and implement local/regional tourism plan
Sales/Office Operations
· THTSOP02B Source and provide destination information and advice
· THTSOP03B Access and interpret product information


Program Structure

All common core units will be taught to students as a large group along with those students completing Diploma of Tourism (Operations Management) and Diploma of Events Management.

These units will be taught separately or grouped into some clusters, depending upon the resources available. The Management and Product Development core units will be taught next, followed by the elective units. All elective units of competency are to be taught separately as students may choose which units they will participate in.

The course duration will only be offered as 12 months.